If you want your content to be seen by people outside of your ‘friends’ and ‘followers’ on social media, then it needs to be searchable, and the way to do that is to add hashtag’s. But the key is to make sure they are relevant, popular and trending. If you combine relevant hashtag’s and post…

We all know the importance of adding hashtags to each post. If you want your post to stand a chance amongst the millions of other posts, then you need to add relevant hashtags. However, it is extremely important to do a little research beforehand to see if it is already being used for something else.…

There are so many choices of social media platforms available today, so which ones should you is using to promote your brand? Firstly, you need to think about your target audience and research which platforms they are currently using. Then, think about your brand and what type of content you intend to promote, as each…

Every second there are thousands of blog posts being posted online, so what makes someone engage with a particular post over another? Through all the online noise, you want to make sure your blog gets the attention it deserves. You wrote it for a reason, you want it to be seen. So follow these simple…

Social Media cannot be ignored these days when it comes to creating a marketing strategy. It is everywhere, so why not use it to your advantage next time you host an event. With these simple tips, you can get the most out of Social Media and make it work for you. 1) Strategy Planning Why…

The way brands and products are marketed these days has changed a lot since people turned to digital methods rather than the previous traditional forms of advertising. It is now possible for consumers to skip through advertising, making it harder for advertisers to reach or connect with their intended audience. This has forced advertising and…

Social media has to power to reach a larger audience than older traditional methods of marketing and advertising. Facebook has ‘1.32 billion monthly active users’, Twitter has over ‘271 million monthly active users’, and Instagram has ‘200 million monthly active users’, ranking them some of the favorite social media platforms in use today. It is…