On the January 6th Netflix announced it was spreading its streaming service to over 130 new countries, the largest expansion Netflix has offered since it started streaming back in 2007. The announcement was made by Co-founder and Chief Executive Reed Hastings at The International Consumer Electronics Show in Las Vegas, and at the same time Hastings made the announcement, the service went live, bringing the total to over 190 countries world wide.
This means that American’s travelling overseas will not have access to their US version while away and will have to wait till they return to the States to have full access. Meanwhile, the rest of the world will now have to wait until specific shows become available in their country, pretty much the same way that we have always waited for movies and series episodes to be released, much later than the United States. Could this move by Netflix to enforce the rules backfire on them resulting in cancelled memberships till the rollout of an equal service is available? Netflix was happy to allow VPN access before when they were not available globally, and have people paying for a Netflix membership long before it was available in their own country. These people have become accustomed to the full United States version, so it will feel like a downgrade in service if they cannot have access to as much content as they previously had. Netflix was happy to ignore the fact that people were accessing the US version for 8 years, so why not continue to allow people the choice in which country they wish to access, or at least speed up the process in sorting out a licensing solution to offer a standardized service.