The way brands and products are marketed these days has changed a lot since people turned to digital methods rather than the previous traditional forms of advertising. It is now possible for consumers to skip through advertising, making it harder for advertisers to reach or connect with their intended audience. This has forced advertising and marketing agents to find other ways to get their message out. A way to do this is via content marketing.
What is Content Marketing?
Content marketing is a way of promoting your brand and educating consumers in a way that motivates them to learn more, rather than be turned away from annoying advertisements. It is a different approach that encourages consumers to be more interactive with your website as well as enticing them to keep returning. It is important to keep existing customers happy and keep them engaged as they will in turn help you by sharing your content with others. Word of Mouth (WOM) is now more important than it was before, because consumers have the power to share and like articles with others that are linked to their social media accounts. This in turn generates more traffic, or visitors in other words, to your website.
Why is traffic important?
Traffic to your website is important as it increases brand exposure and has the potential to increase sales. Website traffic helps build an online community allowing a higher exposure rate for any marketing campaigns you create in the future. As Ortigas puts it, ‘It doesn’t matter if you have the best website if nobody knows about it.’ In other words, if you spend all that money on an amazing website, you will want as many people as you can to use it.
Using Social Media to Increase Traffic.
One of the most effective ways to increase traffic to a website is with the use of social media. The hype of social media only continues to grow, so why not use it to your advantage. Users are spending an increasingly amount of time on social media so it makes sense to attract new users in from where they spend most of their time.
Let the Content do the Work.
If you continually create engaging content, you will soon find that consumers will keep returning to your website. Combine it with marketing your content on relevant social media platforms to target potential consumers, you will entice users to visit your site, and you will soon see a dramatic increase in your traffic flow.
Image taken by Michelle Pircher.