The way brands and products are marketed these days has changed a lot since people turned to digital methods rather than the previous traditional forms of advertising. It is now possible for consumers to skip through advertising, making it harder for advertisers to reach or connect with their intended audience. This has forced advertising and…

Social media has to power to reach a larger audience than older traditional methods of marketing and advertising. Facebook has ‘1.32 billion monthly active users’, Twitter has over ‘271 million monthly active users’, and Instagram has ‘200 million monthly active users’, ranking them some of the favorite social media platforms in use today. It is…